-
![]()
Developing a brand’s visual vernacular is a process of exploration. Subtle details, such as the “evil eye” within the letter i, reference cultural symbolism and quickly signal the spirit and references behind the brand.
-
![]()
Exploration of styles: earthy and rich, with a grounded, tactile aesthetic.
-
![]()
Exploration of styles: vibrant & colorful - bold playful graphics, and high-energy visual rhythms.
-
![]()
Typography – a study of fonts, styles, and custom adaptations to articulate and reinforce the brand’s visual voice.
A catalogue should reflect the spirit of a brand while bringing its visual elements together in a seamless way. In this project, I collaborated with a small fashion brand from concept to completion—helping define the visual direction for the photoshoot and transforming the final catalogue into a vibrant piece that invites people to discover the brand’s style.